Wallpaper brand Hovia introduces magical monster Oggy and his cute Fuzzlehog friends as part of an immersive decor experience.
Taking the beloved bedtime story as inspiration, the Hovia designers developed a kids’ mural that is as immersive as a fairytale; bringing characters and imaginary places to life.
Customers who purchase the mural receive a PDF download to read about the Fuzzlehogs of Hogwood - a unique proposition in the wallpaper industry. There are also some limited edition printed copies of the book available for orders of the Fuzzlehog mural placed in March.
- Decorating with ‘whimsy’ and focusing on the fantastical to ignite the imagination
- Using monster characters and the “softer side of scary” to “teach children about strong emotions and deep feelings” (WGSN)
- Encouraging an early appreciation of sustainability and caring for the natural environment with engaging, consciously made products.
Hovia was inspired by the special shared moment of reading a bedtime story and translated the immersiveness of storytime to a wondrous wallpaper mural, where kids and adults can feel part of the make-believe world.
Hovia is passionate about exploring the correlation between interior design and mental well-being.
In 2023 they partnered with autism specialists to create a wallpaper collection that supported individuals who experience hypersensitivity in their lives. With the National Literacy Trust stating that “children and young people who are the most engaged with literacy are three times more likely to have higher levels of mental wellbeing than children who are the least engaged (39.4% vs 11.8%)”, there was a natural fit when it came to creating a multi-medium immersive experience.
The Fuzzlehogs are a fantastical take on the growing little monsters trend we are seeing within the kids' market. Monsters are mischievous, fuzzy, and fun, bringing out children's sense of humour and individuality.
Alicia Everett, Creative Designer at Hovia
The story accompanying the mural touches on appreciation of the natural environment; exploring how the Fuzzlehogs care for the flora and fauna in their forest home. This helps spark interest and engagement with protecting and preserving nature from an early age in a light-hearted way.
Our Hovia customers love woodland settings; our Forest category is consistently a top performer; and these wild backdrops bring the outside in to create a truly immersive interior. These friendly beasts encourage exploration while gently promoting conservation.
Hovia is committed to limiting its impact on the environment. Hovia is B Corp certified, carbon neutral, and uses FSC-certified paper for their wallpapers; creating beautiful wall design in a conscious way.
Stay tuned for social content, going live from 5th March @hoviaofficial.
For more information, please contact Hannah at digital@milexagroup.com.