Starring various relatable characters, each with their own signature dance moves, the design combines the latest decor trends with a serotonin-inducing interactive feature.
Boogie is the perfect backdrop to any room in need of a dose of disco joy - Boogie Multi featured above.
Hovia created the augmented reality wallpaper design by combining the rotoscope animation technique with a bespoke Instagram effect. Rotoscoping is the process of splitting video footage into individual frames, drawing over each of the individual frames before removing the video, leaving an animation that moves in a very true-to-life way.
At Hovia, we’re inspired by spaces that influence our mood[…] spaces that move us. I took this very literally when coming up with the concept for Boogie - I really liked the idea of a dancing wallpaper! The design celebrates the parallels of dancing and decorating as ways of expressing ourselves.
Jessica Lee, Creative Designer, Hovia
Augmented reality is a popular way for brands to connect meaningfully with customers, as they make the most of accessible tech to bring campaigns and packaging to life in surprising ways. Hovia is exploring how AR can open up playful and interactive opportunities for interiors, starting with wallpaper.
Follow the instructions below to see the characters strut their stuff!
How does the effect work?
- Use your mobile device or tablet and visit Hovia's Instagram
- Head to the Effects tab
- Open up the Boogie Effect and click Try It
- Hold your phone over the Boogie wallpaper in this release
- Behold Boogie!
The design is available in three colourways: muted black and white, contemporary colourful, and muted pastel, so styling this wallpaper couldn’t be easier; add a disco ball and your favourite playlist to create the ultimate boogie wonderland. With Strictly Come Dancing returning to our living rooms this month, there’s still time to order Boogie and keeeeep decorating!
Available now, exclusively at Hovia.
Hovia is a wallpaper design brand dedicated to inspiring and enabling people to create spaces they love. Based in Liverpool, UK, Hovia offers curated wall designs alongside styling ideas and advice to help people achieve their decorating vision.
Contact Information: Hannah Shannon, Hovia