Interior design brand Hovia discusses the vital benefits of biophilia, and their customers' preference for nature-inspired wallpapers.
Google shows that US searches for biophilic design over recent years seemed to peak sharply around the beginning of pandemic lockdowns.
Google Trends - from 2018 to present day
It's easy to understand why seeking comfort through a connection with nature resonates with people. And this form of comfort has a name: Biophilia.
It's the idea that people — since the beginning of time — must feel linked to their natural environment, and the other living things in it, not only to survive but to thrive. It's a fundamental part of who we are.
Sally Coulthard, 'Biophilia: You + Nature + Home'
What is biophilic design?
But biophilic design isn't limited to plants, and the benefits don't stop there.
1. Nature in the space
Bringing real forms of nature and ways to connect to natural systems into your space.
2. Natural analogues
Including references to nature, taking inspiration from its forms, shapes, colours, patterns and textures, and even the way technology can copy them.
3. Nature of the space
Mimicking the spatial qualities of natural environments to enhance or evoke human responses. This could be as simple as creating safe spaces for retreat or configuring your space to allow for longer sight lines.
Benefits of biophilic design
The role of wallpaper
Nature-themed wallpapers are some of our top bestsellers. Designs with calm flowing lines or hand-painted elements are always popular, too.
Natural forms and biophilia inspire a lot of our designs, and it's clear that our customers particularly connect with them.
In line with the core principles of biophilic design, Hovia often encourages customers to pair their nature-inspired wallpaper with potted plants, raw materials, soft furniture shapes, good lighting and other natural analogues via their styling advice and lifestyle product shots.
With a few tweaks and additions to their interior design and decor, anyone can create a biophilic space — where they will be positively impacted by natural features in their home or office.
Senior Content Executive at Hovia