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Murals for Mindfulness: Subconscious Watercolour Wallpaper

Following the success of the first watercolour wall mural range by Murals Wallpaper; with one design winning 1st place in the 2017 Pinterest Awards; the surface design company has launched a new, freshly painted collection of watercolour walls influenced by the concept of subconscious designing.

The inspiration behind the Subconscious Watercolour collection came from research on the Surrealist movement. Influenced by the writings of Sigmund Freud, the Surrealists held the belief that the creativity from deep within a person’s subconscious could be more powerful and authentic than any product of conscious thought.

Based on this approach, the designs were created impulsively and mindfully, switching off thoughts and letting intuition control the paintbrush.

Kathryn Jones, a designer at Murals Wallpaper, notes:

"Subconscious designing allows us to dig deeper, guided by our intuition. Painting gives fluid layers which creates various colours and shades, creating abstraction with no figurative reference. We love the process of making things by hand and getting in the studio. We're then able to digitise our products, so that they can be seen on a large scale, with all the textures enhanced."

The above methods allowed the designs to be more free flowing and expressive than the previous watercolour range.

The Subconscious Watercolour collection was photographed using decor pieces by Ercol, including the Teramo Small Dining Table, Butterfly Chair and All Purpose Chair. All available at


Product Details

UK: from £30.00 per square metre:

Europe: from €31.00 per square metre: ‚Äč

US: from $35.00 per square metre:

Canada: from $44.00 per square metre:

AUS: from $35.00 per square metre:

NZ: from $48.00 per square metre:


Email [email protected] with requests or proposals and they will be happy to help.

About Hovia

Hovia design, print and deliver wallpapers for residential and commercial projects the world over. All paper is sustainably sourced and printed on using toner that is water based and 100% environmentally friendly. The digitally designed murals and wallpapers are made to measure and unique to each and every customer, which means no two orders are the same.

Hovia is part of Milexa Group, a UK based custom surface design company with innovation at its heart, passionate about bringing beautiful digital design to walls and floors.

43 Bridgewater Street, Liverpool, Merseyside, England, L1 0AR