Interior experts explain how to master the trend this February with small decor details and statement wallpapers.
In their trend forecast report on Romantic botanicals, WGSN reveals that florals were a top-performing print for fashion last year, including a +31% year on year growth in the US, +23% in Germany and +64% in the UK.
Botanicals also enjoyed +14.8% YoY growth in fashion and on social media in 2022. And now, plant-themed decor and motifs are becoming a must-have in interiors in the form of the Romantic botanicals aesthetic.
Botanicals also enjoyed +14.8% YoY growth in fashion and on social media in 2022. And now, plant-themed decor and motifs are becoming a must-have in interiors in the form of the Romantic botanicals aesthetic.
How to style the trend
Romantic botanical design is about connecting with nature, but doing it in a way that adds softness and lightness to an interior. It's a really charming way to create an organic and feminine feel, and welcome in the spring season.
Lauren Kavanagh, Art Director at Hovia
For decor design brand Hovia, this Valentine's Day is all about showing the home some love. The interior experts at Hovia recommend these Romantic botanical ideas to refresh every room and fall back in love with decorating:
- Try swapping out freshly-cut flowers for dried grasses like pampas grass in vases. They'll last much longer, too.
- Go gentle with colors, using a sweet and simple palette. Pair a small selection of pale pastels with warm neutral tones.
- Romanticise any room with plant or flower-themed wall decor, to enrich the space with calm and comfort.
Hovia has selected six of their flower and plant wallpapers that all perfectly capture the whimsy and gentleness of the Romantic botanicals aesthetic.
Patterns like Rye and Thrive fill the walls with photographic grasses.
The blue and yellow Flourish murals make a delicate statement with huge hand-drawn roses in soft pastel tones.
And the light and airy Lowe and Xylem wallpapers both depict fern leaves — one in full illustrative detail, and one using abstract shapes.
The blue and yellow Flourish murals make a delicate statement with huge hand-drawn roses in soft pastel tones.
And the light and airy Lowe and Xylem wallpapers both depict fern leaves — one in full illustrative detail, and one using abstract shapes.
All murals are custom-made and priced from USD $4.55/ft2
Repeat pattern wallpaper is printed to order, and priced at USD $148.00 per roll.
Please contact annafell@milexagroup.com for more pricing and product details, or to request high resolution images.
Repeat pattern wallpaper is printed to order, and priced at USD $148.00 per roll.
Please contact annafell@milexagroup.com for more pricing and product details, or to request high resolution images.