Hovia continue their tradition of creating the perfect wallpaper to bring home Pantone's Color of The Year
On 1st December, Pantone revealed that their Color of The Year for 2023 is a shade of red named Viva Magenta.
Within a day of the color's reveal, decor design brand Hovia created and unveiled the new Viva Magenta wallpaper.
Hovia has an annual tradition of matching Pantone's Color of The Year with the perfect wallpaper mural, letting everyone bring the shade to their walls in an exciting and bold way.
Within a day of the color's reveal, decor design brand Hovia created and unveiled the new Viva Magenta wallpaper.
Hovia has an annual tradition of matching Pantone's Color of The Year with the perfect wallpaper mural, letting everyone bring the shade to their walls in an exciting and bold way.
See some of Hovia's wallpaper designs for past Pantone colors here, and read on to discover the latest.
The colour
Pantone describes Viva Magenta as a witty shade with a rebellious spirit. But it's inclusive and welcoming to anyone and everyone. It's a color inspired by both the natural world and the digital world, making it relevant to all interests and all generations.
The wallpaper
'Viva Magenta' wallpaper mural by Hovia, featuring Pantone's Color of The Year 2023
Named after the Color of The Year 2023, Hovia's Viva Magenta wall mural features the Pantone color prominently to cover wall surfaces in the vibrant shade.
Catherine Jacob, Head of Design at Hovia, comments on Pantone's 2023 color and how it works in interiors:
I think this year's color is one that most people can get behind - it's not as divisive as previous years. Viva Magenta is a rich and vivid shade, so it adds plenty of warmth to a space. The grounding in an earthy tone helps to make it liveable, and the nod to the metaverse makes it feel alive and of the moment.
Hovia recommend the Viva Magenta mural for all who are willing to get more daring with their interior color choice. The Color of The Year 2023 is an intense and dramatic shade to use all over, and it pairs well with pale cool blues to balance out the warmth.
The creative teams at Hovia worked together to design the wallpaper and add it to their collections within 24 hours, giving those who have fallen in love with Viva Magenta a modern and expressive new wallpaper to bring home.
The Viva Magenta wallpaper mural is available now.
The Viva Magenta wallpaper mural is available now.
Visit the Hovia website to view product prices in more currencies, or contact Anna at annafell@milexagroup.com for more details.